This paper analyses the requests and registrations of Geographical Indications (IGs) made to the Brazilian National Institute of Industrial Property since implementing the Law of Industrial Property during the period of May 1997 until the end of 2011. We discovered that the main Brazilian products seeking protection are coffee, alcoholic beverages, rocks, mineral water, cheese and colored cotton. Coffee is responsible for 18.6% of the national applications. The geographic region with the highest number of registration requests is the Southeast region. However, Rio Grande do Sul, located in the South, is the state with the highest number of granted IGs: 6 of 14. The sector with the most IGs is the alcoholic beverage industry, with three IGs (two for wine and one for cachaça), which represent 21.4% of the concessions.