The aim of this study was to identify the repercussions from the incentive for Professional Master's Programs in Education in Health, seeking subsidies for the improvement and sustainability of the programs. The study was exploratory and qualitative, gathering documental analysis and semi-structured interviews with coordinators of the programs, emphasizing a thematic analysis of the collected data. Two categories were observed: Advances in the health education programs of professional mode and Challenges in implementing the induction policy. The advance was identified by the growing number of programs; regional distribution and aggregation of programs in the Teaching Area, as defined by Capes. The challenges refer to: lack of financing, poor appreciation of the professional master and lack of clarity of the criteria for evaluating the programs.